Everyone kept telling me … encouraging me … suggesting to me…. begging me to get some edgier editorial photos to add to our straight-forward product shots. Something with models, that could help capture the emotional appeal of a vanity. Which was always my dream, right? Like, why have a vanity in your home anyway? Can’t you just get ready in the foggy bathroom mirror?Umm, nooooo! Because, as you know it’s much more than a mirror for me. This is a sacred space, your backstage moment before you take on the role of Leading Lady in your own life.
"Lots can happen ..."
Maria a la "An Education"
Enter photographer Anita Razzano. In a nanosecond (well … like 4 hours) she captured the vibes I had been dreaming of. Three models, nine looks!! Yes, she’s an artist – but as a commerce gal – I also really appreciated her ability to work fast. I think it’s because she’s also a Mom that she’s able to multi-task with such ease and grace.
Here is a little more information on Anita in case you have headshots, product shots, editorial shots, band shots floating around in your head that you’d like to bring to life.
WHO: Anita Razzano, Photographer
WHAT: Photographer, artist, special effects, photoshop, lighting and art director. She’s like a one-stop shop.
WHERE: On location, In and around Los Angeles, with a special affinity for the artistic vibe of Venice Beach, CA
WHEN: Flexible schedule
WHY: Because great photos can make or break a great product, acting/modeling career, band trajectory or special event. You want to make sure to capture those moments. With a multi-disciplinary background in the fine arts, Anita is not simply a point and shoot photographer. Although she works quickly, she can truly function as an Art Director as well to bring your vision to life.
RATES: Begin at $300
HOW TO WORK WITH ANITA: Leave us a comment here or @vanitygirl and we’ll put you in touch with her.
We learn about beauty and life sitting at our Mother's Vanity
THE REST OF GLAM SQUAD THAT DAY:
Makeup: Jessica
Hair: Clariss
Young Vanity Girl Model: Ashla (can model ages 6 – 9)
Blonde Bombshell Model: Donia
Brunette Beauty Model: Maria
Wardrobe styling: Me and the rest of the gals on set
Art Direction: Anita Razzano and me – she’s an awesome collaborator!
LEAVE A COMMENT HERE @VANITY GIRL TO WORK WITH ANY OF THE ABOVE!!
PS. What I really loved most about my first photo shoot as well was this whole feeling of “Girls Just Wanna Have Fun.” As Anita and I were pulling some clothes, and Jessica was on Donia’s makeup as Clariss finished up Maria’s hair, I was really struck by how it felt like girls playing dress up. Yes, super talented and gorgeous girls with some really great clothes, but there was like, zero ego. Everyone came to set and WORKED IT OUT and I was so GRATEFUL to everyone for their beauty, talent, sparkle and yes … vanity.
PPS. We knew our vanities were going like hot cakes with photographers throughout the US and Canada, but it was pretty funny when I had to call our factory to send us another Starlet because our hair and makeup team literally had to use one to get the best lighting possible. Functional and pretty … that’s Vanity Girl!!
