OK, so you my dear Vanity Girls, are amongst the first to see the new DASH NYC store in SoHo, New York.   As some of you may know, I’m here in NYC and yesterday the DASH NYC designer, Gregory Okshteyn President of Studios GO, Inc. took me on a behind-the-scenes walk-through of the space and shared the vision that was unfolding right before me.  Guys with hammers, drills, etc were hard at work making sure it all comes together.

"The DASH NYC floorplan ... it was marked "Confidential" but Kim said it was okay to share with you guys!"

Sexy, SoHo, Boudoir andDynamic were a few of the words that Greg used … and although it is still a little raw … I could totally see that.  He explained that the dressing rooms are going to be lush and how the mannequins will be sparkly and eye-catching in the storefront.  Even the clothing racks will be artistically lit, and finally, he is going to use visual effects to keep the space exciting and dynamic.

And the pièce de résistance?  He walked me to the back of the store, up a few stairs, to the intimate area that will become the VIP makeup area featuring our Black Broadway Desks. EXCITING.  It’s all going to look so beautiful.

"I don't know if you can see the color on the walls, but it is a really pretty light purple. And yes, those are our soon-to-be-assembled Black Broadway Desks!"

When I asked Greg what inspired him, he simply replied, “The Kardashians.”

It’s in a great part of SoHo (not that I think there isn’t a great part of SoHo).  And shopping-wise it’s close to everything a Vanity Girl would want.   Major retailers, a MAC Cosmetics a couple of doors down, high-end boutiques, etc. So whether you’re a native New Yorker or a visiting  Vanity Girl – make sure to drop by DASH NYC at 119 Spring Street in SoHo.  We don’t have the usual old showroom. We prefer to show off our vanities in action and we are beyond proud that this is our New York working atelier and will be featured alongside the amazing lines handpicked by Kim, Khloe and Kourt.

Read About It: Kim’s Blog, USMagazine.com, Examiner.com